¿Por qué realizar encuestas de Satisfacción?

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¿Por qué realizar encuestas de Satisfacción?

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hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky»]Crear oportunidades de crecimiento para tu negocio o empresa es todo un reto cuando no se mide la lealtad y necesidades reales de los clientes y sus percepciones frente al negocio, es por esto que el término satisfacción refiere a un conjunto de características como la calidad, eficiencia, valor agregado, seguridad, entre otras que deben ser identificadas para mantener y crear la oportunidad de ingreso de nuevos clientes. Las empresas invierten tiempo y dinero que sé traducen en esfuerzo en estrategias que no todas las veces dirigen al camino ideal “Conservar y atraer nuevos clientes” pero no se preocupan por medir su índice de satisfacción (INS) su nivel de lealtad (NPS) y su nivel de esfuerzo (CES) en obtener tú producto o servicio (CES).

Pero esto no supone un camino fácil, según estudios recientes, las empresas que realizan investigación como lo son la medición mediante encuestas de satisfacción han incrementado hasta un 15% la probabilidad de crecimiento al entender el camino que sus clientes, han tomado, teniendo en cuenta que el mercado está en constante movimiento de gustos y preferencias donde en muchas ocasiones el precio se vuelve irrelevante a diferencia del valor que hoy por hoy tiene la experiencia del servicio. Por esto más que considerar un gasto es una inversión el hecho de conocer en primera instancia los comentarios acerca de la preferencia de tus clientes (VOC) para establecer un camino e implementar planes de acción con herramientas efectivas como lo realizan las empresas más exitosas donde mencionan que se hace menos complejo el mantener y fidelizar los clientes actuales que encontrar aquellos nuevos mediante la investigación y la mejor estrategia para evitar la pérdida de clientes, maximizar su satisfacción es mediante él desarrollo de una encuesta de satisfacción encontrando los atributos del servicio e incrementando su lealtad.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]