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Blog, experiencia-cliente, Latest Articles

¿Qué es la Experiencia y la Comunicación con el Cliente?

Quantum Metrics Blog / 28 de marzo de 2023

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filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»center» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» column_tag=»div» link=»» target=»_self» link_description=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» background_image_id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ spacing_left_medium=»» spacing_right_medium=»» spacing_left_small=»» spacing_right_small=»» spacing_left=»» spacing_right=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» 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background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_offset=»» absolute=»off» absolute_top=»» absolute_right=»» absolute_bottom=»» absolute_left=»» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_origin=»» transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» transition_custom_easing=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»center» size=»2″ animated_font_size=»» fusion_font_family_title_font=»Bebas Neue» fusion_font_variant_title_font=»400″ font_size=»43px» line_height=»» letter_spacing=»2px» text_transform=»» text_color=»var(–awb-color1)» hue=»» saturation=»» lightness=»» alpha=»» animated_text_color=»» text_shadow=»yes» text_shadow_vertical=»0.5″ text_shadow_horizontal=»0.5″ text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»1em» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»default» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»»] ¿Qué es la Experiencia y la Comunicación con el Cliente? [/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» spacing_medium=»» margin_top_medium=»» margin_bottom_medium=»» spacing_small=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_dimensions_medium=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_dimensions_small=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» link_color=»» link_hover_color=»» border_sizes=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» border_radius_top_left=»» border_radius_top_right=»» border_radius_bottom_right=»» border_radius_bottom_left=»» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» skip_lazy_load=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» pattern_bg=»none» pattern_custom_bg=»» pattern_bg_color=»» pattern_bg_style=»default» pattern_bg_opacity=»100″ pattern_bg_size=»» pattern_bg_blend_mode=»normal» mask_bg=»none» mask_custom_bg=»» mask_bg_color=»» mask_bg_accent_color=»» mask_bg_style=»default» mask_bg_opacity=»100″ mask_bg_transform=»left» mask_bg_blend_mode=»normal» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»no»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» column_tag=»div» link=»» target=»_self» link_description=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» margin_top=»» margin_bottom=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index_subgroup=»regular» z_index=»» z_index_hover=»» overflow=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» lazy_load=»none» skip_lazy_load=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_offset=»» absolute=»off» absolute_props=»» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transform_origin=»» transition_duration=»300″ transition_easing=»ease» transition_custom_easing=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»» rule_size=»» rule_color=»» hue=»» saturation=»» lightness=»» alpha=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»»] Estos términos son cada vez más populares dentro del ámbito corporativo, siendo un factor importante para que las empresas puedan tener un funcionamiento óptimo en sus ganancias y así mismo tratar de mejorar la experiencia o relación con los clientes, fidelizándolos más y volviéndolos fieles a nuestra marca; al menos actualmente, muchas empresas, ya sea grandes o medianas utilizan este factor de unas maneras estratégicas para poder así obtener múltiples ganancias y además haciendo fieles a los clientes ya existentes; siendo un factor importante a tener en cuenta para mejorar la comunicación con tus clientes, evaluando así, todos los aspectos relevantes a tener en cuenta para lograr transformar la experiencia del cliente y lograr personalizar más la relación con él, agregando un valor agregado a tu servicio. La empresa determina por medio de su gestión, ya sea comercial o publicitaria, o alguna otra estrategia, el contexto general de la experiencia de cada cliente, y este depende también mucho de su producto o servicio, los mensajes que le envía al cliente y las interacciones durante la venta y sus etapas posteriores. Pero en definitiva esta experiencia en los puntos de contacto depende del cliente; no es algo que la empresa pueda controlar, al menos no del todo, si puede influir de una manera sustancial, pero en general este facto depende del cliente y de sus costumbres; en esta época muchas empresas comparten mucha información en redes sociales y tienen planes de inversión en estas nuevas tecnologías, ya que se ha convertido en el contexto digital donde se puede llegar al cliente directamente. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Blog, clima-laboral

¿Para qué sirve la Medición del Clima Laboral?

Quantum Metrics Blog / 22 de marzo de 2023

[fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»center» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»0em» margin_bottom=»4em» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»2em» padding_right=»» padding_bottom=»2em» padding_left=»» link_color=»var(–awb-color5)» hue=»» saturation=»» lightness=»» alpha=»» link_hover_color=»var(–awb-color5)» 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background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_offset=»» absolute=»off» absolute_top=»» absolute_right=»» absolute_bottom=»» absolute_left=»» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_origin=»» transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» transition_custom_easing=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»center» size=»2″ animated_font_size=»» fusion_font_family_title_font=»Bebas Neue» fusion_font_variant_title_font=»400″ font_size=»43px» line_height=»» letter_spacing=»2px» text_transform=»» text_color=»var(–awb-color1)» hue=»» saturation=»» lightness=»» alpha=»» animated_text_color=»» text_shadow=»yes» text_shadow_vertical=»1″ text_shadow_horizontal=»1″ text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»1em» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»default» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»»] ¿Para qué sirve la Medición del Clima Laboral? [/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» min_height_medium=»» min_height_small=»» min_height=»» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» flex_column_spacing=»» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» menu_anchor=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» publish_date=»» class=»» id=»» spacing_medium=»» margin_top_medium=»» margin_bottom_medium=»» spacing_small=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_dimensions_medium=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» padding_left_medium=»» padding_dimensions_small=»» padding_top_small=»» padding_right_small=»» padding_bottom_small=»» padding_left_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» link_color=»» link_hover_color=»» border_sizes=»» border_sizes_top=»» border_sizes_right=»» border_sizes_bottom=»» border_sizes_left=»» border_color=»» border_style=»solid» border_radius_top_left=»» border_radius_top_right=»» border_radius_bottom_right=»» border_radius_bottom_left=»» box_shadow=»no» box_shadow_vertical=»» box_shadow_horizontal=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index=»» overflow=»» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» skip_lazy_load=»» background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_mp4=»» video_webm=»» video_ogv=»» video_url=»» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» video_preview_image=»» pattern_bg=»none» pattern_custom_bg=»» pattern_bg_color=»» pattern_bg_style=»default» pattern_bg_opacity=»100″ pattern_bg_size=»» pattern_bg_blend_mode=»normal» mask_bg=»none» mask_custom_bg=»» mask_bg_color=»» mask_bg_accent_color=»» mask_bg_style=»default» mask_bg_opacity=»100″ mask_bg_transform=»left» mask_bg_blend_mode=»normal» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_background_color=»» sticky_height=»» sticky_offset=»» sticky_transition_offset=»0″ scroll_offset=»0″ animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ admin_toggled=»no»][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» column_tag=»div» link=»» target=»_self» link_description=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» margin_top=»» margin_bottom=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» z_index_subgroup=»regular» z_index=»» z_index_hover=»» overflow=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» lazy_load=»none» skip_lazy_load=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_offset=»» absolute=»off» absolute_props=»» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transform_origin=»» transition_duration=»300″ transition_easing=»ease» transition_custom_easing=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»» rule_size=»» rule_color=»» hue=»» saturation=»» lightness=»» alpha=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» margin_top=»» margin_right=»» margin_bottom=»» margin_left=»» fusion_font_family_text_font=»» fusion_font_variant_text_font=»» font_size=»» line_height=»» letter_spacing=»» text_transform=»» text_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»»] Saber para qué sirve la medición de este importante factor, es muy importante para una compañía u organización, ya que puede potenciar la relación entre las empresas y las personas; además de ser un reto enorme también, que puede abarcar muchos factores, y cuando me refiero a factores, quiero decir como por ejemplo el nivel de satisfacción o de percepción que tienen nuestros empleados o colaboradores sobre su entorno de trabajo, siendo este un lugar donde experimentan a día el hecho de realizar las actividades que correspondan en sus instalaciones o lugar de trabajo, si ven esta experiencia cotidiana como algo positivo no. Este factor es uno de los más importantes para los profesionales a la hora de buscar empleo, siendo el clima laboral de la organización un factor determinante para este tipo de trabajadores el cual son profesionales de cualquier área y que tienen en cuenta este factor para decidir si quieren trabajar en una determinada empresa o no; un clima laboral positivo tiene muchas ventajas que favorecen a una organización, entre los cuales se podría decir que se logra tener un ambiente agradable y con energía positiva para trabajar, lo cual hace una relación óptima y productiva entre los colaboradores. Por lo tanto la realización de medición de un clima laboral, es algo fundamental para cualquier empresa u organización, ya que permite analizar y medir la salud del entorno de trabajo y la relación entre sus colaboradores, ayudando así a prevenir futuros inconvenientes que se pueden prevenir si se tiene un estudio adecuado del entorno laboral de la compañía, una de las ventajas que también tiene este tipo de estudios, es que permite hacer a la comunidad o plantilla de la empresa, parte activa de la organización, permitiéndole, por medio de encuestas, dar su opinión sobre factores que puedan mejorar la organización, y que a simple vista no se pueden percibir por parte del empleador. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Blog, encuestas satisfaccion

¿Por qué realizar encuestas de Satisfacción?

Quantum Metrics Blog / 17 de marzo de 2023

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filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ layout=»1_1″ align_self=»center» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» column_tag=»div» link=»» target=»_self» link_description=»» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» background_image_id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ spacing_left_medium=»» spacing_right_medium=»» spacing_left_small=»» spacing_right_small=»» spacing_left=»» spacing_right=»» margin_top_medium=»» margin_bottom_medium=»» margin_top_small=»» margin_bottom_small=»» margin_top=»» margin_bottom=»» padding_top_medium=»» padding_right_medium=»» padding_bottom_medium=»» 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background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_offset=»» absolute=»off» absolute_top=»» absolute_right=»» absolute_bottom=»» absolute_left=»» filter_type=»regular» filter_hover_element=»self» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_hover_element=»self» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_origin=»» transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transition_duration=»300″ transition_easing=»ease» transition_custom_easing=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»» last=»true» border_position=»all» first=»true»][fusion_title title_type=»text» rotation_effect=»bounceIn» display_time=»1200″ highlight_effect=»circle» loop_animation=»off» highlight_width=»9″ highlight_top_margin=»0″ before_text=»» rotation_text=»» highlight_text=»» after_text=»» title_link=»off» link_url=»» link_target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» content_align_medium=»» content_align_small=»» content_align=»center» size=»2″ animated_font_size=»» fusion_font_family_title_font=»Bebas Neue» fusion_font_variant_title_font=»400″ font_size=»43px» line_height=»» letter_spacing=»2px» text_transform=»» text_color=»var(–awb-color1)» hue=»» saturation=»» lightness=»» alpha=»» animated_text_color=»» text_shadow=»no» text_shadow_vertical=»» text_shadow_horizontal=»» text_shadow_blur=»0″ text_shadow_color=»» margin_top_medium=»» margin_right_medium=»» margin_bottom_medium=»» margin_left_medium=»» margin_top_small=»» margin_right_small=»» margin_bottom_small=»» margin_left_small=»» margin_top=»1em» margin_right=»» margin_bottom=»» margin_left=»» margin_top_mobile=»» margin_bottom_mobile=»» gradient_font=»no» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ highlight_color=»» style_type=»default» sep_color=»» link_color=»» link_hover_color=»» animation_type=»» animation_direction=»left» animation_color=»» animation_speed=»0.3″ animation_delay=»0″ animation_offset=»»] ¿Por qué realizar encuestas de Satisfacción? 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hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky»]Crear oportunidades de crecimiento para tu negocio o empresa es todo un reto cuando no se mide la lealtad y necesidades reales de los clientes y sus percepciones frente al negocio, es por esto que el término satisfacción refiere a un conjunto de características como la calidad, eficiencia, valor agregado, seguridad, entre otras que deben ser identificadas para mantener y crear la oportunidad de ingreso de nuevos clientes. Las empresas invierten tiempo y dinero que sé traducen en esfuerzo en estrategias que no todas las veces dirigen al camino ideal “Conservar y atraer nuevos clientes” pero no se preocupan por medir su índice de satisfacción (INS) su nivel de lealtad (NPS) y su nivel de esfuerzo (CES) en obtener tú producto o servicio (CES). Pero esto no supone un camino fácil, según estudios recientes, las empresas que realizan investigación como lo son la medición mediante encuestas de satisfacción han incrementado hasta un 15% la probabilidad de crecimiento al entender el camino que sus clientes, han tomado, teniendo en cuenta que el mercado está en constante movimiento de gustos y preferencias donde en muchas ocasiones el precio se vuelve irrelevante a diferencia del valor que hoy por hoy tiene la experiencia del servicio. Por esto más que considerar un gasto es una inversión el hecho de conocer en primera instancia los comentarios acerca de la preferencia de tus clientes (VOC) para establecer un camino e implementar planes de acción con herramientas efectivas como lo realizan las empresas más exitosas donde mencionan que se hace menos complejo el mantener y fidelizar los clientes actuales que encontrar aquellos nuevos mediante la investigación y la mejor estrategia para evitar la pérdida de clientes, maximizar su satisfacción es mediante él desarrollo de una encuesta de satisfacción encontrando los atributos del servicio e incrementando su lealtad.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]