¿Qué es la Experiencia y la Comunicación con el Cliente?

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¿Qué es la Experiencia y la Comunicación con el Cliente?

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Estos términos son cada vez más populares dentro del ámbito corporativo, siendo un factor importante para que las empresas puedan tener un funcionamiento óptimo en sus ganancias y así mismo tratar de mejorar la experiencia o relación con los clientes, fidelizándolos más y volviéndolos fieles a nuestra marca; al menos actualmente, muchas empresas, ya sea grandes o medianas utilizan este factor de unas maneras estratégicas para poder así obtener múltiples ganancias y además haciendo fieles a los clientes ya existentes; siendo un factor importante a tener en cuenta para mejorar la comunicación con tus clientes, evaluando así, todos los aspectos relevantes a tener en cuenta para lograr transformar la experiencia del cliente y lograr personalizar más la relación con él, agregando un valor agregado a tu servicio.

La empresa determina por medio de su gestión, ya sea comercial o publicitaria, o alguna otra estrategia, el contexto general de la experiencia de cada cliente, y este depende también mucho de su producto o servicio, los mensajes que le envía al cliente y las interacciones durante la venta y sus etapas posteriores. Pero en definitiva esta experiencia en los puntos de contacto depende del cliente; no es algo que la empresa pueda controlar, al menos no del todo, si puede influir de una manera sustancial, pero en general este facto depende del cliente y de sus costumbres; en esta época muchas empresas comparten mucha información en redes sociales y tienen planes de inversión en estas nuevas tecnologías, ya que se ha convertido en el contexto digital donde se puede llegar al cliente directamente.

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